PARIDEE'S PROFESSIONAL BACKGROUND :
About Me
In my previous roles, I had opportunities to lead and inspire multi-disciplinary designers and cross-functional teams to demonstrate best practices and ensure efficiency between creative teams and development. I have influenced creative concepts, explored design ideations, and developed sustainable solutions with assertive market trends and consumer insights. My key responsibilities included leading and setting design direction, focusing on problem-solving with a customer-focused mindset, and improving and monitoring product testing & validation procedures. I have gained valuable knowledge in conceptualisation, merchandising & marketing collaborations, brand storytelling, managing and coaching talents, and becoming a strategic partner to internal stakeholders, embedding operational excellence into the process.
CURRENT : CREATIVE STRATEGY, & PRODUCT DEVELOPMENT CONSULTANT for DIVERSE INTERNATIONAL BRANDS
03/2022 – Present | Hybrid & Remote across Europe, Australia, and Asia
GLOBAL DESIGN DIRECTOR (FULL-TIME CONTRACTOR), JASAN EUROPE B.V.
06/2021 – 02/2022 | Amsterdam, Netherlands
CREATIVE LEAD CONSULTANT - APPAREL & ACCESSORIES for DIVERSE INTERNATIONAL BRANDS
11/2020 – 05/2021 | Amsterdam, Netherlands & Remote across Australia and Asia
GLOBAL SENIOR DESIGN DIRECTOR - APPAREL, UNDER ARMOUR
11/2018 – 04/2020 | Baltimore, United States
DESIGN DIRECTOR - ADVANCED CONCEPT, ATHLETA (GAP INC.)
06/2017 – 10/2018 | San Francisco, United States
GLOBAL SENIOR DESIGNER - GLOBAL RUNNING APPAREL, NIKE
08/2011 – 05/2017 | Beaverton, United States
DESIGNER - RLX SPORT & LIFESTYLE COLLECTIONS, RALPH LAUREN
03/2008 – 07/2011 | New York, United States
APPAREL DESIGNER - STREETWEAR BRANDS : TRIPLE5SOUL / ROCAWEAR
09/2005 – 02/2008 | New York, United States
DESIGN INTERNSHIP & FREELANCE : CALYPSO, LIZ CLAIBORNE, AMERICAN EAGLE OUTFITTERS INC.
01/2004 – 08/2005 | New York, United States
Education :
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Parsons School of Design | New York, United States | FASHION DESIGN, Associate of Applied Science (AAS)
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Kendall College of Art and Design | Michigan, United States | ILLUSTRATION, Bachelor of Fine Art (BFA)
Awards :
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Nike Global Maxim Awards 2015 for Running Apparel Franchise Growth. Play critical part in the team to acheive category's goal to double fiscal-year revenue.
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Best Running Apparel - Summer 2015 voted by Runner's World Magazine.